In ancient tradition, Freya is the goddess of Love, Wisdom, and Wealth. While most archetypes force a choice—asking you to choose between being the nurturer, the sage, or the ruler—Freya claimed all three. She represents the rare ability to lead with a fierce, strategic intellect while keeping the heart entirely intact.

The Heart and the Treasury

Freya was the guardian of intimacy and deep connection, but she was also the steward of the most precious resources. She understands that earthly value and craftsmanship are not shallow pursuits, but essential tools for a woman’s freedom. She represents the woman who possesses both the "street smarts" of the treasury and the "soul smarts" of a visionary leader.

The Integrated Leader

We chose her as the "Patron Saint" of the woman who refuses to settle for a fractured life. She doesn't ask for permission to be powerful or prosperous; she is a sovereign business owner's ideal reflection—someone who understands that her "Genius" is an asset that deserves to be housed in luxury.

The Permission to be Whole

When we speak of Freya, we are talking about the reclamation of your right to be three things at once:

- Highly Profitable (Wealth)

- Deeply Intuitive (Wisdom)

- Fully Present (Love)

She is the teacher of the integrated life, reminding us that these are not competing forces, but multiple roots of the same tree.